Sold in 2020
SUPER1
SUPER1 operated three grocery locations in Iceland. Ísborg held exclusive retail rights for REMA 1000 branded products sold through the stores. The business was sold to Krónan in 2020.
Track record
Retail businesses built and exited.
Ísborg’s published history includes grocery retail in Iceland and a joint venture with Sports Direct International.
Stake sold in 2018
Sports Direct
The Icelandic operation began as a joint venture with Sports Direct International. The first store opened in 2012 and relocated in 2013. Ísborg sold its share to SDI in 2018.
Ísborg ehf.
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For enquiries about Ísborg and its portfolio, contact the company directly.